Every kind of write-up on the internet, whether it is a blog, journal, etc., usually has one common goal – to get maximum engagement.
This goal can only be achieved when the writing pieces rank higher in the SERP. And we all know search engines like Google only reward content with higher rankings that is of the highest quality. This means that to get maximum user engagement, you will need to write good-quality content.
This can be efficiently done by following the proven content writing techniques that this article will cover.
Useful Content Writing Techniques to Boost Engagement
Below are some secret hacks or techniques that, if you implement them in your writing, will surely give a boost to engagement.
Create a Well-Structured Outline
Newbie writers don’t pay much attention to content structure as they think write-up is everything. However, while writing engaging content, it is crucial to create a well-structured outline.
An outline is like a framework of your content, which helps you stay focused while writing.
Example:
For instance, let’s say you are writing an article on the topic “Google Pixel 4 — Detailed Review.” The outline you should create must include the phone’s features in the form of bullets, its specs should be clearly mentioned, and the phone’s pricing must be placed where people can easily see it.
These things are all part of the outline. You can even create sub-headings where you need to.
Write Catchy Headlines
Headlines are also the part of the content writing that indicates what you are going to talk about in the next part. Good and catchy headings grab the users’ attention and convince them to keep reading till the end.
However, always focus on creating catchy and unique headlines so that they can make a good impact on the readers.
Example:
Suppose you are writing an article with the title “How to Write SEO Optimized Content?” So, if you are creating subheadings like H3 or H4, then don’t simply write them like this:
- You should use keywords properly.
- You should follow a clear outline.
- You should use internal and external linking.
These headings aren’t wrong, but the way they are explained makes them dull and bland. But if you write them like these:
- Infuse keywords properly.
- Follow a well-structured outline.
- Integrate internal and external links.
These headings look much better than the above ones, and if you include them in your content, then they will grab users’ attention.
Optimize Your Content for SEO
Optimizing content for SEO doesn’t directly boost user engagement but improves the chance of getting noticed. SEO-optimized content gets more visibility and impression and chances of getting a visit increase. Once the user reaches your page, now it’s again the quality of the content that matters.
Writing SEO-optimized content isn’t just a piece of cake. You have to use different tactics and strategies to maintain the content.
Factors to Consider in Optimizing SEO Content
Here are some things that you must follow when you are optimizing the content for SEO:
- Utilize keywords properly in your content, and don’t overstuff them, as it will be considered illegal practice.
- Link your content with other blogs (externally), and if you have related articles published on your site, then also link them (internally).
- Include relevant images in your content to make the content look more appealing.
These are some common SEO factors that you must follow while writing content.
Keep Writing Clear & Concise
Knowing how to write content is one thing, but knowing how to write clear and concise content is another thing. It is important because every content is written for a specific audience. And if they can’t understand what you have written, then they might not read it further, which can lower engagement.
So, for writers, it is important to focus on writing clear and concise content.
How to Write Clear Content?
Clear content contains easy and comprehending explanations that readers can quickly grasp. To write such readable content, follow these things:
- Use easy synonyms instead of complicated words.
- Use short sentences instead of lengthy ones (that contain more than 25 words).
- Use active voice sentences instead of passive voice.
- Use small passages instead of lengthy paragraphs (walls of text).
Following these things will help you write clear content that will boost engagement. However, if you face difficulty in any of the specific stages, then an alternative yet easy solution is to paraphrase your content using an online tool. You can use a paraphrasing tool free of cost that will make any required changes in your content to make it clear and readable.
How to Write Concise Content
Conversely, writing concise content might be difficult, as you have to keep a keen eye on different things, which are:
- There shouldn’t be any unnecessary words or sentences used in the content.
- The sentences should be in active voice rather than passive voice.
- Avoid using words repeatedly.
If you follow these tips and make the required changes, the final results will be more readable and concise. If you face difficulty writing concise content, you can use an online tool like ChatGPT and ask it to condense your text.
Use Different Formatting Styles
We have seen many blogs and published articles in which the information is very accurate, but still, they aren’t getting the expected results as they should. One such reason this happens is they write the whole piece in plain text, without using different styles and formations.
Example:
Let’s make this comprehend with an example.
Suppose you write a blog like this (shown in the image below).
At first glance, this gives a terrific look, and the chances of getting it read are fewer. But if you change the formation and use different styles, the content will look more appealing and readable, just like shown below.
As you can see, in this specific part of the text, the writer has used images, bullet points, and bold and italic style that not only made the content more appealing but also easier to read.
Final Words
On the internet, you can find hundreds of different content writing techniques, but if you want to boost engagement, some of them won’t work out. So, we have a comprehensive list of content writing tips that can boost your engagement and bring more readers. You can use these techniques to create engaging content that will keep readers on your blog until the end.
