Keyword Research Tools

Top 10 Keyword Research Tools for SEO in 2023


For any content-centric or content-oriented website, keyword research is a must-to-do. Keyword research is one of the utmost important parts of SEO. It does not matter how much you are putting your effort into writing your content and publishing it on your website. If you did not research your keywords before the creation of your content then you will not get your desired results or expected benefits.

The better your keyword research is, the more it will help you with your website’s SEO. To help you find and choose from some of the best keyword research tools for SEO, here we have enlisted the top 10 keyword research tools for SEO in 2023. Read this article till the end.

#1. Semrush

Semrush is more than just a tool for researching keywords, it enables you to do keyword research in multiple ways. For example, you can get to know the keywords that are helping your competitors to drive traffic to their websites. You can also use this tool even to find the keywords that are using root keywords.

The cool feature of Semrush is that it lets you find keywords based on the URL, by simply putting your or your competitor’s website. Once you put the URL in the box, the tool will show you the keywords that are ranking.

Furthermore, Semrush also shows you the monthly search volume, keyword difficulty, CPC for PPC, etc.

#2. KW Finder

KW Finder is a tool that is completely dedicated or you can say made for keyword research only. Though this tool is new in the market still, it is one of the fastest-growing SEO tool companies.

With the help of KW Finder, you can find the keywords that help drive highly-targeted traffic. It has a feature that lets you do keyword research based on questions using which you can easily find long-tail keywords focused on problem-solving. There is no doubt that problem-solving content helps one in getting more targeted traffic and conversions.

It has both paid and free plans, but it is believed that its basic plan works best for most users.

#3. Answer the Public

Using this tool you will be able to easily find the long-tail keywords based on your seed keyword. There are different formats in which you can see the keywords, such as prepositions, questions, and comparisons.

Its free plan let the user search 3 keywords per day, but it lacks the keyword volume if the volume of keywords is not that important for you right now, you can go with Answer the Public.

#4. Ahrefs

Ahrefs is one of the leading keyword research tools available in the market. It provides the users with extensive details that include the keyword difficulty as well. Using clickstream data, Ahrefs shows you how many clicks you will get from the search engines.

You can use its keyword generator tool to get ideas for Google, Bing, Amazon, YouTube, and other search engines. Ahrefs comes packed with many great features like SEO site audit and backlink analysis.

It also lets you create a list of keywords to target directly from the dashboard of Ahrefs.

Its great UI and the amount of data it provides make it stand out in the market.

#5. Google Keyword Planner

This is one of the most-known keyword research tools. The reason for it being so popular is that it is free and is directly integrated with Google AdWords. To use this tool, all you need to do is to have an AdWords account which can be created for free.

But the catch is, this tool will not help you if you want to know how your site or a certain keyword is doing on other search engines. And for that purpose, you will need to use any other advanced tools from this listicle.

#6. AlsoAsked

This tool will help you to find a lot of questions that are also asked by other people, the questions that you find using this tool are all related to your main keyword.

You can further use these questions to create posts for your business, these questions can also be used as FAQs to improve your content.

#7. Keyword Surfer

It is a chrome extension using which you can see the keyword volume and keyword CPC right on the SERP page. This chrome extension is free to use and is brought by SurferSEO. SurferSEO is an SEO content optimization tool.

Keyword Surfer enables you to be benefitted from Google Search’s Auto-Complete feature when searching for new queries. It also lets you see the monthly traffic volume and other keyword-related data.

This free tool can be greatly beneficial for you in your content marketing efforts.

#8. LongTailPro

LongTailPro is one of the most popular, cloud-based software for keyword research. This keyword research tool is paid but it is worth the amount you pay as it lets you find keywords for your niche and micro-niche sites as well.

You can use its platinum version to get more out of it, its platinum version gives you a detailed keyword analysis.

#9. Serpstat

Using Serpstat, you can get details such as search volume, CPC, keyword difficulty score, and competition.

In this tool, there is a keyword difficulty score section, using which you can see the top 10 web pages ranking for the keyword and their details such as external links, referring domain, page rank, etc.

Serpstat is useful for small businesses to research keywords, in SEO strategy development, and build new links.

#10. Google Trends

Google Trends is a free tool for researching keywords and is known around the world, whether one is into SEO or not but is surely aware of Google Trends.

It gives you a deep insight into what is trending on Google search, all the information that you will see on Google Trends is reliable because that information comes directly from Google.

It enables you to compare two or more queries to check the traffic trend. This is the only keyword tool that lets you know the popularity of a keyword in different countries.


Here we discussed the top 10 keyword research tools for SEO in 2023. You can use any of these Keyword Research Tools at your convenience and help your website and/or business to grow.

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