Krsnaa Diagnostic

Pallavi Jain: Krsnaa Diagnostic Setting the Standard for Healthcare Excellence in India

WOMEN INTERVIEWS

Tell us a bit about your ‘backstory’ and how you got started.

With a natural talent for marketing, strong presentation abilities, and a keen sense for business development, I embarked on a distinctive journey. Despite lacking prior experience in healthcare, I ventured into the field with Krsnaa Diagnostics, a novel opportunity that didn’t require financial backing.

Krsnaa Diagnostics, founded by Chairman Mr. Rajendra Mutha in December 2010, commenced its journey with just two centers in rural Maharashtra. Recognizing its potential for growth and impact, I partnered with Mr. Mutha to steer the company towards greater success.

Leveraging my strengths in marketing and business development, we propelled Krsnaa Diagnostics to unprecedented heights, expanding its reach to encompass over 3000 centers nationwide. My adeptness in presentations, linguistic versatility, and adaptability were instrumental in navigating the challenges and seizing opportunities along the way.

Under Mr. Mutha’s guidance, I had the liberty to explore and implement innovative ideas, contributing to the evolution of Krsnaa Diagnostics. Together, we sculpted the trajectory of the organization, transforming it into a leading player in the healthcare sector.

During your entrepreneurial journey, did you ever consider giving up? Where did you get the drive to continue even though things were so hard?

During my entrepreneurial journey, there were undoubtedly moments when giving up seemed like the easiest option. However, it was the unwavering drive to make a difference and achieve my vision that kept me going, even when faced with adversity. The passion for the cause, coupled with the support of my team and mentors, fuelled my determination to persevere through the toughest times and ultimately succeed.

What do you think makes Krsnaa stand out and Envisioning the Future of Krsnaa Diagnostics Limited: Partnering for Better Lives?

Krsnaa Diagnostics stands out for its commitment to being more than just a diagnostics provider; it aims to be a holistic healthcare partner, addressing not just illnesses but also preventive care for overall well-being. This vision is supported by several key pillars:

Holistic Healthcare Solutions: Krsnaa Diagnostics is dedicated to offering comprehensive healthcare solutions that encompass diagnostics and extend to preventive care. By focusing on the entire healthcare ecosystem, the company aims to improve the lives of individuals and communities.

Technological Innovation: Embracing cutting-edge technology is a cornerstone of Krsnaa’s strategy. By staying ahead of medical advancements, the company seeks to enhance diagnostic accuracy, streamline processes, and ultimately improve patient outcomes.

Community Engagement and Social Impact: Krsnaa Diagnostics understands the importance of community engagement and social responsibility. The company envisions initiatives that extend beyond healthcare to address broader societal needs, such as education, sports, and community development.

Accessible and Inclusive Healthcare: Ensuring that quality healthcare is accessible to all is a core value of Krsnaa Diagnostics. The company is committed to breaking down barriers to healthcare access, making services inclusive and affordable for diverse populations.

In envisioning the future of Krsnaa Diagnostics Limited, the focus remains on partnering for better lives, embodying a commitment to holistic healthcare, technological advancement, community engagement, and inclusive access to healthcare services.

How do you see the testing patterns evolving in India, if we compare the pre and post-COVID-19 phases?

COVID has changed a lot of patterns in our life, more introspection on health, more focus on digitisation, testing patterns could not be left far behind. Pre – Covid the focus was on reactive testing, to test when ill. Now the focus is on Proactive testing, testing not to get ill. This has translated to more health check-ups amongst the population.  The other conscious shift that has happened is more home visits for sample collection and acceptance towards digital modes of service (appointment booking and report acceptance)

How crucial is the Public Private Partnership (PPP) model for the testing needs of people in India?

Public-private partnerships (PPPs) are crucial for meeting the testing needs of people in India. With successful implementations in various sectors like infrastructure and education, PPPs leverage the strengths of both public and private sectors to enhance service delivery. In healthcare, PPPs can make services more accessible and ensure standard-quality facilities, addressing issues like fund crunch and resource allocation. By pooling resources and expertise, PPPs enable technology-enabled healthcare solutions, improving efficiency and expanding access to quality care.

Do we need to promote the term Women Empowerment specifically? If yes, then why?

Promoting the term “Women Empowerment” is essential for fostering the holistic development of society. Empowering women involves providing them with the necessary skills, resources, and opportunities to participate equally in various sectors, enabling them to control and benefit from their earnings. This not only enhances individual well-being but also contributes to overall societal progress.

By promoting women empowerment, we can facilitate increased access to education, employment, and political participation, thereby challenging and changing societal norms and attitudes regarding gender roles. It’s crucial to recognize that empowering women does not imply superiority over men; instead, it’s about fostering equality and recognizing the valuable contributions of women to society.

In the healthcare industry, women play a pivotal role, constituting a significant portion of the workforce globally. From Anganwadi workers to lab technicians, women have been at the forefront of combating challenges like the COVID-19 pandemic. Their representation underscores the sector’s commitment to gender equality and highlights the importance of promoting women empowerment on a larger scale.

Ultimately, promoting women empowerment isn’t just a moral imperative; it’s a fundamental human right essential for achieving a more peaceful and prosperous world. Embracing and supporting women’s empowerment benefits not only women themselves but also society as a whole.

How are you seeing the world change for women in post-pandemic times?

The post-pandemic landscape has highlighted the stark reality of gender inequality, with millions of women globally facing job losses and increased employment gaps. This crisis has underscored the structural barriers that hinder women’s workforce participation, serving as a poignant reminder of the need for gender equality.

In response, women leaders worldwide are advocating for a future built on principles of fairness, sustainability, and inclusivity. Organizations like Krsnaa Diagnostics recognize the importance of empowering women in the post-pandemic recovery phase, ensuring equal access to opportunities and resources.

In essence, the post-pandemic world presents an opportunity to address longstanding gender disparities and create a more equitable society where women can thrive.

What has been your biggest challenge and subsequent learning from growing the company?

Despite challenges, the journey of growing Krsnaa Diagnostics has been a testament to the power of vision and perseverance. With equal opportunities and unwavering support, I’ve seen first-hand how women can excel and lead transformative change. Today, our presence spans across 15 States and 3 Union Territories, with 3000+ centers serving rural and urban communities alike.

Our commitment remains steadfast to providing quality healthcare services at affordable prices, especially in underserved rural areas. This vision drives us forward, propelling us to reach every untouched corner and ensure access to healthcare for all, one day at a time.

Words of wisdom

My words of wisdom for every professional: prioritize your actions, own your intelligence and ambition, and don’t let fear or lack of confidence hold you back. Find balance between personal goals, family, and work. Congratulations to all passionate individuals who never give up on their dreams. As an entrepreneur, embrace life with unbeatable zest and live it to the fullest.

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